Due to the sensitive dispute surrounding Thai actor Build Jakapan, two brands announced the discontinuation/termination of their contract.
The situation unfolded when Poi Patchayamon exposed Build Jakapan’s series of abuses towards her. She posted a tweet thread attaching evidence accumulated during their two years of dating which took over Twitter trends and garnered different opinions from the netizens regarding the issue: physical abuse, extortion, and cheating, among others.
Resulting to this, Be On Cloud, Build Jakapan’s agency, immediately announced Build hiatus without a definite period and notified a live conference on January 28th. In addition to this, Build deactivated his social media accounts, including Twitter, Instagram, and Facebook.